Profitable ecommerce businesses, and what they actually make

A filterable database of businesses that make real money — mostly Amazon FBA — with revenue, profit, margin and starting cost on every one.

Curated rather than exhaustive: entries are businesses that are genuinely profitable and worth learning from, not every storefront that exists. Filter by niche, business model, platform, growth channel and margin.

WaitHowMuch publishes revenue and profit for real businesses. Unless a profile says otherwise, the figures are estimates built from public information — not the company's accounts. Every profile shows how its numbers were reached.

Filter every case study, with the figures · How we research