WaitHowMuch publishes what businesses actually make — revenue, profit and margin for companies most people have never heard of. A card game. A supplement brand. A one-person shop doing numbers that would embarrass a funded startup.
Most figures here are estimates, modelled from public information: marketplace data, advertising libraries, social footprints, pricing and public filings. They are not the company's books, and we do not pretend otherwise. Every profile states plainly how its numbers were arrived at and links to the sources behind them, so you can judge them yourself rather than taking our word for it.
Where an owner has confirmed a figure, or it was read from a connected account, the profile says that too. That distinction is the entire point of the site: an estimate presented as a fact is worse than no number at all.